Click vs view deltas alongside determining your account’s delayed attribution multiplier (DAM)
Copy, content, ad format, and sizing; plus, baseline AIDA metrics to establish effectiveness stage-by-stage
Correct Pixel function and Catalog Manager set-up for ecommerce
CBO, cost caps set by AOV, budget-to-ad-set ratio, DPAs, and overall spend mix by audience
Prospecting vs remarketing, proper exclusions, automatic placements, plus international and demographic testing
Conversion campaigns optimized for purchase, bidding aligned with the funnel, landing pages, and profitability
These are the most popular ads where you can select one or multiple images to design your Ads or carousel Ads. Facebook offers you the option to write a description and title of Ads along with the option to add your website link or lead form.
If you have video then you can create video ads just like image ads. even you can create your video ads with multiple images (slideshow Ads). The process of creating most of these ads is similar except for ads like product ads, leads forms etc.
These are a full-screen experience that shows on mobile. It opens after someone taps ad on a smartphone.
If you are selling products, then these ads are for you to promote on mobile devices. It allows 5 products in ads. Your customers can discover, browse and purchase products from their phones in a visual and immersive way.